flash failed

| Attempting to open the interface
| TURN OFF PHONE!
| Hold 'C' button on phone and connect phone NOW.
| You have 30 seconds...
|
| Did not receive 0x5a. Continuing
| Baseband ID: 9900
| Protocol Version: 3.1
| Warning: IMEI name does not match GDFS name (IMEI:NULL GDFS:K800)
| ...using GDFS name
|
| Profiling SEMC phone...
| Platform: DB2020
| OTP CID: 51
| EROM CID: 53
| EROM Color: Red
| IMEI: 35427102xxxxxx
| Phone ID: K800
| Region: APAC
| CDA: CDA12345678/123 R2A
| Firmware Version: R8BF003
| EROM: R3A022
| Ready for operation!
| ~~~~~~~~~~ Custpack information ~~~~~~~~~~
| Custpack: EUROPE_4 (CDA102511/101) (K800)
| Generic(non-branded) custpack: Yes
| Allowed languages: en, da, fi, is, sv, no,
| ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
| Sorry, your phone is NOT SUPPORTED
| Error: Cannot send flash loader
| Error: Flashing failed
| Disconnected... Unplug the phone

why this happen??????