Sony Ericsson, Samsung and Nokia hustle for the concern with concurrent pre-MWC

Sony Ericsson, Samsung and Nokia hustle for the concern with concurrent pre-MWC functions on 13 February

Sony Ericsson was major to announce it will preserve a pre-MWC event for the 13 feb . this year. this really is regarded getting a somewhat strategic proceed to steal the spotlight past to the MWC 2011 is even on. it absolutely was to acquire anticipated as they’ve been accomplishing this type of pre-MWC occasions for on the lowest three many years now.

Last yr Samsung joined in for the fulfilling and held an event for the exact comparable day and time. And today, only a few several weeks past to the starting of MWC 2011, Nokia made a decision to go a comparable route.

Yes, the Sunday evening of 13 feb . can be hot, in the geeky type of way.

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In regards to new product announcements, the cellular world Congress 2011 can be one of the most essential event all through the cellular industry, setting the pace for on the lowest 6 weeks ahead. This time it requires place in between 14-17 feb . (as common in Barcelona, Spain) and in the bold proceed three important producers announced they’ll be holding pre-MWC occasions at especially a comparable day and time.

Now I remember witnessing a comparable situation last autumn. HTC made a decision to preserve an event for the last day time of Nokia world 2010 in London. They even sent buses to pick fascinated journalists straight away from your Nokia world venue. The Finns struck back again providing apart certainly free HTC sandwiches to all individuals who stayed (HTC getting “ham-cheese-tomato” on this case).

But while it absolutely was fulfilling back again then, now it is not. This time all three producers – Sony Ericsson, Samsung and Nokia – are holding their occasions the evening past to MWC starts at one as well as a comparable time also it may be bloody difficult to include every one of the three announcements from three certainly different venues near to the city.

I nonetheless cannot figure what’s the place on this overlap. it is apparent Nokia would like to steal the spotlight from Samsung, which would like to steal the spotlight from Sony Ericsson, which would like to steal the spotlight of everyone else. But this way none of them is getting the press curiosity and protection they deserve. it is just as if they are not attempting to work within their wanted individual curiosity but are going away from their method to work to one another’s detriment instead.

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