The year 2013 was a big one for mobile. It saw the unveiling of multi
colored iPhones, smart watches, and even Google Glass. These new devices
are new and exciting for consumers. They have sleek designs and operate on
groundbreaking technology. But these new devices should be equally exciting
to business owners. That’s because they have the ability to change your
business for the better, but only if you’re working hard to keep up.
How mobile is changing the marketing game
Five years ago, mobile internet traffic accounted for less than 1% of all
internet traffic worldwide. Today, 15% of all internet traffic is a result
of mobile devices. The mobile market is nearing saturation, in other words,
nearly everyone has a mobile device. Add wearable tech such as smart
watches and Google Glass to the millions of mobile devices already in use
and you begin to see the future of mobile. It’s here to stay. In the not
too distant future, just about everyone will be able to access the internet
on the go. If your business isn’t set up to take advantage of all those
potential customers, you’re going to miss out.
Have a mobile site
The first step for any business wanting to keep up with mobile is to have a
mobile friendly website. People on the go don’t want to pinch and zoom on
their four-inch screen and try to navigate around a website that was
designed to be seen on a 17 inch screen. In this day and age it’s critical
that businesses are mobile friendly when it comes to their website. Mobile
sites are basically a condensed version of the original. They highlight
only the most important pages, include a much more intuitive and simple
navigation, and eliminate the need to zoom, pan, or scroll just to see
what’s on the screen.
Setting up a mobile site isn’t just something you do and then set aside. It
requires maintenance just like your regular website. You’ll need to watch
for hardware and software updates and adjust accordingly to make sure your
mobile website is up to speed.
Responsive website design
An alternative to having a dedicated mobile website is responsive website
design (RWD). It’s a popular trend right now because it automates much of
the work of managing your company’s website. The responsive website design
automatically adjusts based on which device is being used to view it. It
knows which device is being used to access the website and will tailor the
website for the best possible viewing experience on that mobile device.
While you can expect to pay a lot more for RWD, the time it saves you by
only requiring you to maintain one website just might be worth it.
The bottom line
It all comes down to one fact. Mobile isn’t going anywhere so your business
can either sink or swim. If your website isn’t mobile friendly, now is the
time to start. Use Google Analytics and determine how much of your web
traffic is through mobile devices. You can use that information to decide
if your business can benefit from a mobile site. Chances are it can.