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    Cool Mobile is changing, so should your business

    The year 2013 was a big one for mobile. It saw the unveiling of multi
    colored iPhones, smart watches, and even Google Glass. These new devices
    are new and exciting for consumers. They have sleek designs and operate on
    groundbreaking technology. But these new devices should be equally exciting
    to business owners. That’s because they have the ability to change your
    business for the better, but only if you’re working hard to keep up.

    How mobile is changing the marketing game

    Five years ago, mobile internet traffic accounted for less than 1% of all
    internet traffic worldwide. Today, 15% of all internet traffic is a result
    of mobile devices. The mobile market is nearing saturation, in other words,
    nearly everyone has a mobile device. Add wearable tech such as smart
    watches and Google Glass to the millions of mobile devices already in use
    and you begin to see the future of mobile. It’s here to stay. In the not
    too distant future, just about everyone will be able to access the internet
    on the go. If your business isn’t set up to take advantage of all those
    potential customers, you’re going to miss out.

    Have a mobile site

    The first step for any business wanting to keep up with mobile is to have a
    mobile friendly website. People on the go don’t want to pinch and zoom on
    their four-inch screen and try to navigate around a website that was
    designed to be seen on a 17 inch screen. In this day and age it’s critical
    that businesses are mobile friendly when it comes to their website. Mobile
    sites are basically a condensed version of the original. They highlight
    only the most important pages, include a much more intuitive and simple
    navigation, and eliminate the need to zoom, pan, or scroll just to see
    what’s on the screen.

    Setting up a mobile site isn’t just something you do and then set aside. It
    requires maintenance just like your regular website. You’ll need to watch
    for hardware and software updates and adjust accordingly to make sure your
    mobile website is up to speed.

    Responsive website design

    An alternative to having a dedicated mobile website is responsive website
    design (RWD). It’s a popular trend right now because it automates much of
    the work of managing your company’s website. The responsive website design
    automatically adjusts based on which device is being used to view it. It
    knows which device is being used to access the website and will tailor the
    website for the best possible viewing experience on that mobile device.
    While you can expect to pay a lot more for RWD, the time it saves you by
    only requiring you to maintain one website just might be worth it.

    The bottom line

    It all comes down to one fact. Mobile isn’t going anywhere so your business
    can either sink or swim. If your website isn’t mobile friendly, now is the
    time to start. Use Google Analytics and determine how much of your web
    traffic is through mobile devices. You can use that information to decide
    if your business can benefit from a mobile site. Chances are it can.
    Last edited by satch1234; 10-21-2013 at 07:29 AM. Reason: links removed

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